Communication is a key factor in all organizations. It is essential for the proper functioning of the company. On a daily basis, employees communicate with each other, share important information, and receive instructions from management. What types of communication would be suitable for your organization? In the following article, we will explore this question.
What is communication for a company?
In the first case, it is an interaction between people. It can be verbal (transfer of verbal information in person or in writing) and non-verbal (gestures, facial expressions).
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In the second case, the distribution of information occurs within groups, departments, or organizations. Here, it does not involve personal topics such as opinions, facts, and news, which appear in interpersonal communication. Instead, it focuses on work information such as various presentations, documents, orders, etc.
It is important to note that communication, as an organizational process, has a complex structure. In each communication network, 4 elements function during the transmission of information:
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- The sender: who is the source of the transmitted information;
- Then the message is the information transmitted, which must be presented in the clearest and most understandable form. It is acceptable to use a recognized character coding system;
- A channel: This is the means by which the information is transmitted. It can even be a telephone line, emails, SMS in general;
- The recipient: a person who must receive the transmitted information and understand it correctly and adequately.
In summary, the concept of communication includes not only the transmitted information but also all participants in this process.
Different types of communication
Several types of communication are distinguished based on certain characteristics. For example, according to the form of communication, they can be verbal and non-verbal. According to communication channels, they can be formal and informal. According to the subjects of interaction, they are interpersonal and communications using information technologies. However, most often in managerial activity, there is a distinction based on organizational structure.
Vertical communications
In this type of communication, there are downward and upward lines of interaction. Everything is quite simple. Downward communication occurs when information flows from management to subordinates. Communication is upward when information flows from subordinates to management.
This type of communication disseminates information about tasks, positions, company news, and opinions on positions. The transmission of “feedback” occurs along the upward line, as well as reports, problem reports, and ideas.
Horizontal communication
Horizontal communication is a format of communication between different departments. At the same time, these departments must be at the same organizational level. That is, there must be interconnection among them. Communication helps them support each other and solve common problems. Furthermore, it opens up the possibility for free communication among employees and a space for consultation.
Diagonal communications
This is a type of communication implemented between departments at different levels of the organization. The use of this format occurs when the implementation of the two previous types is difficult or ineffective.
Informal communication
Its identification, according to experts, is seen as a new type of communication within the organization. It relies on rumors and generally addresses all members of the organization. It is a kind of spontaneous situation, a voluntary communication between two employees, which can subsequently affect many departments.
Interestingly: researchers have proven that horizontal communications are always the most effective. Thus, of all the information initially provided, 90% reaches the recipient. In the vertical format, only 20-25%.
If we talk about what are the means of communication in any organization, the following options are generally distinguished:
- IP telephony, which allows you to make free calls over the intercom;
- Email messages between company mailboxes;
- Internal chats in the CRM system;
- Fax;
Finally, you will also note video conferencing.